Main Task: Profiling Your Audience

TopBeat reader: Leo, 18 shares a huge passion for the genre of hip-hop as a dedicated fan. He lives for his music and can't do anything without whether if it's playing football in the street with his friends, or browsing on his laptop. Apart from this, he studys in university studying in the sports industry to be a physio or a coach of football - and lives by himself in a one bedroom flat. He is inspired by the music of Eminem and 50 Cent by going to most of their gigs if he is not busy with his work in university. He likes to keep up with the fashion industry with hip-hop and to go out with his friends who are also big hip-hop fans and readers of TopBeat. As well as having the latest technology, he also has his father's 1980 BoomBox which shows how John is keeping the old school hip-hop style in his mind as well as keeping up with the style he knows today. He states that he will remain a hip-hop fan no matter what happens in the future and that TopBeat will help him keep this promise.